智能机火了，iPhone连iPad的市占率也抢？

IHS iSupply公司近日分享了一则有趣的分析报告，其中提到苹果iPhone 4S正是苹果公司在主导平板电脑市场时面临的最大挑战： “由于许多死忠的苹果用户选择了闪亮的更新款替代产品，使得 iPad 产品系列在第四季的出货量低于IHS公司原先的预期，”IHS iSuppli公司负责平板电脑与监视器研究的资深经理Rhoda Alexander指出。“然而，让苹果粉丝们改变心意的主要替代选择并不是该市场的另一竞争产品── Kindle Fire ──而是苹果公司自家的 iPhone 4S 智能手机。 iPhone 4S 在去年十月推出后让苹果买家手中可自由运用的预算产生激烈竞争，其于限制 iPad出货量成长的影响更甚于来自Kindle Fire与其它平板产品的竞争。” 另外，我不确定苹果公司是否还看到了这一趋势的变化。(请参考：平板过后又是智能机，为啥受伤的总是PC？ ) 也许我只是极度地想为自己对于笔记本电脑的情结找到一个借口，但这看来何尝不是一个非常有趣的发展趋势呢？苹果公司由于发明 iPad 开启了对于平板电脑的市场需求，同时也获得了业界的赞叹与掌声。虽然 iPhone 并不是第一款开发出来的智能手机，但它确实对于行动电话市场带来强大的竞争压力。而今， iPhone 已经不只是从RIM、Nokia或其它智能手机市场瓜分了市占率，它还带走了苹果公司自家产品的市占率…… 根据IHS iSuppli公司表示，这就像是在雷达屏幕上随时可能出现的那种瞬间光点。苹果计划在第二季推出 iPad 3 ，同时将为其加进一些 iPhone 的功能，包括 Siri 语音接口。研究人员还表示下一款 iPad 将配备一款杀手级的新型显示器。而其它报导也指出新款 iPad 尺寸将从现有版本所用的9.7吋显示器缩小到接近8吋。(请参考：苹果iPad转用小屏，幕后另有隐情) 苹果所采用的智能行销手法可能是让不同版本的 iPad 和 iPhone继续渗透市场一段时间。但我认为，苹果、三星或其它厂商迟早将会推出结合智能手机与平板电脑的所谓“PhonePad”、“SmartPad”等产品。 这样一来，对于是否应该为自己添购一款平板电脑这个问题，我就再也不必伤脑筋了。我可以略过平板电脑，直接去买下一代的 PhonePad ，而且继续使用我喜爱的笔记本电脑。 编译：Susan Hong 本文授权编译自EBN Online，版权所有，谢绝转载 参考英文原文：Smartphone Surge Heralds End of Tablet Era?，by Barbara Jorgensen, EBN Community Editor

相关阅读：
• iPad第四季度市场份额因iPhone4S下跌至57%
• In-Stat：预计2015年全球Android智能手机将售出3.4亿部
• 互联网公司做OS Vs.本土化Andriod OSdlLesmc

{pagination} Smartphone Surge Heralds End of Tablet Era? Barbara Jorgensen, EBN Community Editor An interesting item came across my laptop from IHS iSuppli today. It's a release that suggests Apple's iPhone 4S is the biggest challenge to Apple's dominance in the tablet market: "Shipments of the iPad line fell short of IHS estimates in the fourth quarter as many loyal Apple customers devoted their dollars to shiny new alternatives," said Rhoda Alexander, senior manager, tablet and monitor research for IHS. "However, the primary alternative wasn't the Kindle Fire -- which debuted to solid sales in the fourth quarter -- but Apple's own iPhone 4S smartphone. The rollout of the iPhone 4S in October generated intense competition for Apple purchasers’ disposable income, doing more to limit iPad shipment growth than competition from the Kindle Fire and other media tablets." I'm not sure even Apple Inc. (Nasdaq: AAPL) saw that one coming. (See: Smartphone Surge Heralds End of PC Era.) Maybe I'm just desperate to legitimize my attachment to my laptop, but this is a very interesting development. Apple is credited with creating demand for tablets by inventing the iPad. Although the iPhone wasn't the first smartphone developed, it has certainly given the cellphone market a run for its money. But now the iPhone isn't stealing share away from RIM, Nokia, or others... it's stealing it away from Apple. According to IHS iSuppli, this is likely a momentary blip on the radar screen. Apple's iPad 3 is set to debut in Q2 and will include a number of features of the iPhone, including the Siri voice interface. The researcher also says the next iPad will feature a killer new display. Other reports have the next version scaled down in size, from the current 9.7-inch display to something closer to 8 inches. (See: Behind Apple's Alleged Move to Small Screens.) Smart marketing strategy (and we all know Apple is smart) dictates that various flavors of the iPad and iPhone will continue to trickle out for some time. But I think sooner, rather than later, Apple, or Samsung, or somebody will introduce the PhonePad, the SmartPad, or some other creature. Then I won't have to agonize anymore about whether I should add a tablet to my device collection. I can skip right over the tablet to the next version of the phone... and continue to love my laptop.