三星Galaxy S3热卖带来零件短缺问题

三星电子(Samsung Electronics)是消费电子市场中较高度垂直整合的公司之一，但最近由于一款用于其最新智能手机 Galaxy S3中的关键零件短缺，让这家韩国公司也不得不面临供不应求的问题。 根据媒体报导指出，由于三星公司高估了市场竞争形势，而未料到 Galaxy S3智能手机在全球造成热卖，这让三星措手不及，不但无法因应迅速暴增的市场需求形势，也来不及马上出货多达2百万部手机给位于欧洲、北美和亚洲的各大电信服务供货商，许多电信业者已被迫延迟订单的出货时程。 分析师估计，由于蓝色背盖的材料短缺问题，可能让 Galaxy S3在第二季的销售量短少约200万部。不过，根据三星公司预计 Galaxy S3手机的出货量将在本季达到1,000万部，这将使其成为该公司最快畅销的手机产品。 Galaxy S3抢先在预计可能于今秋发表的新版Apple iPhone更早推出，以及三星这款最新手机设备的上市成功，将有助于使该公司持续稳居全球最大智能手机与无线手持设备供货商的地位。 为了顺利解决导致无法满足整体需求的供应链问题时，三星公司表示已经加派人手至所有零件供货商处，以确保能达到出货所需要的目标。根据媒体报导，该公司预计很快地就能解决这一零件短缺的问题。 Barclays公司分析师先前曾下修Galaxy S3的第二季出货量从800万部调降至650万部，但由于预期三星公司将在第三季迅速恢复，已调高第三季出货量至1,500万部。 编译：Susan Hong 本文下一页：参考英文原文：Samsung Galaxy S III Hits Supply Chain Snafu，by Bolaji Ojo, News of the Day

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{pagination} Samsung Electronics Co. Ltd. (Korea: SEC) is one of the more vertically integrated companies in the consumer electronics marketplace, but the Korean company still managed to run into supply problems with a key component used for its latest smartphone, the Galaxy S III. News reports indicate Samsung failed to anticipate the roaring demand it has now recorded for the Galaxy S III and was unable to ship as many as 2 million units of the device to telecom service providers in Europe, North America, and Asia. Samsung expects to ship up to 10 million of the Galaxy S III in the current quarter, making the device its fastest seller. The launched the Galaxy S III ahead of the likely introduction of an updated Apple iPhone expected in the fall, and the success of Samsung's latest device should help the company continue to maintain its position as the world's biggest vendor of both smartphones and wireless handsets. In an attempt to smoothe problems in its supply chain that contributed to the inability to meet overall demand, Samsung said it sent employees to all component suppliers to ensure delivery targets were being met. Reuters reports that the company expects soon to put the component shortage problem behind it. Analysts who slashed Samsung's smartphone shipment for the June quarter believe the company should recover quickly in the third quarter and have raised their estimates for the company.