谷歌在2012年5月以125亿美元收购了摩托罗拉移动(Motorola Mobility)公司。据报道,谷歌近期已通知摩托罗拉移动工作人员,将削减20%的岗位,并关闭其全球94个办事处的1/3。
预计本次有三分之一的裁员将在美国进行。
这次强有力的行动被看作是谷歌重塑摩托罗拉移动的第一步。摩托罗拉移动是电子界中最元老的品牌之一,但几年前一直麻烦不断,直到被谷歌收购。摩托罗拉手机虽然是行业先驱,也依靠RAZR(刀锋系列)品牌取得了一些成功,但还是没跟上智能手机前进的步伐。
分析师们认为Google此举有两个目的:第一,增强其专利优势,摩托罗拉移动拥有17000项专利,这将有助于它捍卫其Android平台,但也帮助其无阻碍地销售智能手机,平板电脑等移动设备。
据了解,谷歌正在推动摩托罗拉专注开发少数高端型号的手机,这些手机通过传感器和软件组合功能实现额外的增值和差异化。
本文授权编译自EE Times,版权所有,谢绝转载
编译:Luffy Liu
Google cutting 20% of jobs at Motorola Mobility, by Peter Clarke
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Google cutting 20% of jobs at Motorola Mobility
Peter Clarke
LONDON – Motorola Mobility, the mobile phone company acquired by Google in May 2012 for $12.5 billion, has reportedly notified staff that it plans to cut 20 percent of jobs and close one third of its 94 offices worldwide.
About one third of the job cuts are expected to be made in the United States.
The strong action is seen as the first step in moves by Google to reinvent Motorola, one of the oldest brands in electronics, but one that had been in trouble for several years prior to the Google acquisition. Motorola was the pioneer of the cellphone but despite achieving some success with the Razr brand largely missed out on the smartphone transition.
Google move on Motorola Mobility had two purposes according to observers at the time; to bolster its legal position with 17,000 patents that would help it defend its Android platform but also to help Google move into selling equipment, specifically smartphone and tablet computers.
It is understood that Google is pushing Motorola to focus on just a few high-end models of phone with added value and differentiation through additional sensors and software features.
责编:Quentin