物联网打造未来的剧场大银幕

物联网(Internet of Things；IoT)可望打造未来的剧场大银幕，提供一个让阅听大众身临其境的交互式娱乐平台。这是最近在美国加州史丹佛大学校园中一场会议上几位专家对于遥远未来的愿景之一。 这场活动目的在于联系媒体制作人以及硅谷的芯片与软件开发人员们，促进双方共同交流。与会的双方均认同，在移动与网络技术的带动下，娱乐领域正历经快速转型。例如，麻省理工学院(MIT)的研究人员们正致力于在体育场上方打造一座大型的 LED显示器。此外，还有一些类似于目前位在纽约时代广场(Times Square)的互动电视墙与绿色屏幕。 美国知名媒体人Peter Hirshberg在电影电视工程师学会(SMPTE)举行的这场会议上发表演说，他指出，“我们能在什么平台上实现互动的看法即将萌芽。当我们提到物联网以及充满传感器与显示器的世界时，一向用来说故事的平台也将发生改变。” Hirshberg强调“跨媒体”(transmedia)时代的来临－－包括电视以及其它传统媒体已经因应环境变化开始拥抱社交网络等新媒体了。 “关键在于我们如何继续推动内容创作者、技术专家与工程师之间的对话，因为我们正生活在一个转型时期，也拥抱着巨大的新机会，”资深电影和电视制作人Fred Fuchs认为。 新创的Sceneplay公司创办人Ann Greenberg强调，还必须邀请消费者加入成为这一团队中的一份子。Sceneplay是一家协助视听用户如何进行录像与上传视频，使其得以成为广播业者或其它媒体较大内容的一部份。 她说：“我很高兴看到大家开始接受这种新的想法──观众不只被动收看电视节目，也积极投入创造视频档案等内容。” Carl Rosendahl表示，技术也必须扮演更深层的作用。Carl Rosendahl曾经是一位企业家，后来投身学术界。 Rosendahl说：“计算机动画让我感到的挫折之一是用计算机可做一些比我们能力所及更快的事情，但计算机真正能做的事是实时改变事情，”Rosendahl曾经将他的动画新创公司卖给梦工厂(Dreamworks)。 Hirshberg 和其它人一致认为，娱乐领域的未来取决于是否能善加利用新兴的智能系统与软件。他补充说：“例如Facebook的Hashtag卷标功能相当地成功，因此现在Twitter也正打造以此为基础的完整生态系统。这本来只是个不起眼的编码，却变得非常成功，如今大家都在努力开发这样的功能。 ” 目前存在的一个重要问题是各种媒介泛滥破坏了传统的谋生方式，Rosendahl强调，“当一名专业的摄影师几乎赚不到什么钱，因为相机、摄影机到处都是，大家都到处拍摄，而且还愿意免费提供拍摄成果。” 本文为《国际电子商情》原创，版权所有，转载请注明出处并附链接 编译：Susan Hong 参考英文原文：IoT will be next silver screen, says media exec，by Rick Merritt

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{pagination} IoT will be next silver screen, says media exec Rick Merritt PALO ALTO, Calif. – The Internet of Things could be the silver screen of the future, the platform for immersive entertainment. The far future idea was one of many ideas from a meeting of content creators and technologists on the Stanford campus here. The event aimed to bring media producers together with Silicon Valley chip and software developers. All sides agreed entertainment is in rapid transition driven by mobile and Internet technologies. For example, MIT researchers are working on creating a giant display based on a massive swarm of tiny drones each carrying an LED, hovering over a stadium. Others have created interactive walls and green screens such as one now in Times Square, New York. “The notion of what’s the platform we can play on interactively is about to bust out,” said Peter Hirshberg, a long time entertainment executive speaking at the event hosted by the Society of Motion Picture and Television Engineers. “When we think of IoT and a world full of sensors and displays, the materials available for telling stories changes,” he said. TV and other traditional media are already adapting to embrace new media such as social networks, said Hirshberg who talked about transmedia that will someday include so-called augmented cities. “A key takeaway here is how do we continue to foster this dialog between content creators, technologists and engineers because we are living in a time of transformation and huge new opportunities,” said Fred Fuchs, a veteran movie and TV producer. Co-creators and hashtags Consumers need to be invited to become part of the team, said Ann Greenberg, founder of Sceneplay, a startup that shows viewers how to record and upload video that can become part of a larger work that includes content from broadcasters and celebrities. “I’d love to see us incorporate the idea the audience is not just receiving the programming, but participating very deeply, creating content including large video files,” she said. Carl Rosendahl, an entrepreneur turned academic, said the technology needs to play a deeper role too. “One of my frustrations with computer animation is it is using computers to do something bigger faster than we can do anyway, but what computer can really do is change things in real time,” said Rosendahl who sold his animation startup to Dreamworks Hirshberg and others agreed that the future of entertainment is in harnessing emerging smart systems and software. “The hashtag was so successful that now Twitter is building a whole ecosystem around it,” Hirshberg said. “It was a tiny bit of code that became very useful and now everyone is trying to evolve it,” he added. One huge downside is the flood of media is undermining traditional ways of making money, Rosendahl noted. “It’s almost impossible to make a living as a professional photographer because cameras are everywhere now and everyone is shooting t stuff and they are willing to work for free,” he said.