Android与iOS将在汽车领域对决！

Android 与 iOS 应用程序的战火将在 2014年延伸到汽车领域；随着原本为手机设计软件的应用程序开发商，将汽车平台视为下一个大商机，这两家软件龙头的竞争烟硝味也越来越浓。在上周的拉斯维加斯国际消费电子展(以下简称“CES”)上，谷歌与奥迪、通用、本田、现代汽车公司等多家汽车制造商，以及芯片制造商英伟达，共同成立了“开放汽车联盟”，希望将谷歌的Android操作系统打造成未来联网汽车的通用平台。 这也令谷歌与苹果和微软的战火蔓延到了新的战场。苹果公司去年宣布将把自家设备整合到汽车的仪表盘上，而微软也在与福特联合开发车载语音控制和触屏技术。谷歌此次虽联手4家排名前10的汽车公司打造共用娱乐平台，不过成型后依旧会根据各品牌特点进行“私人订制”。

B3Hesmc

　　奥迪公司有关负责人称，这个平台可以把消费者和最先进的汽车技术联系起来，让乘员体验到科技创新，不过我们首先考虑的还是驾驶安全，在这个前提下来创造一个新的人车交互娱乐系统。 　　通用的有关负责人也表示，这个平台可以让我们的电子设备与汽车联系在一起，以后也许可以用车载电脑与4G网络进行对接。 　　同样参与该联盟的芯片制造商英伟达(NVIDIA)负责人表示，随着超级芯片的发展，未来车辆的科技含量将大大提高，汽车工业必将进入一个全新的时期。 未来细节如何发展还有待观察，总之当汽车内的各种应用走向数字化，就有了让各方利益关系人聚集在一起的理由。而其中的争议在于，未来谁将掌控汽车的用户接口？是iOS应用程序、Android应用程序，还是汽车制造商？更重要 的是，谁能够提供最适合汽车驾驶人的、具备安全性的最佳用户接口？ “车用iOS绝对会改变游戏规则，”Freescale 的汽车应用处理器业务开发经理Dan Loop最近接受EETimes美国版编辑访问时表示，与像是Apple这样的软件供货商之合作目标，会是将iPhone的显示器、以及在iPhone上执行的应用程序移转到汽车内的资通讯娱乐系统，为了达成目标：“你会需要汽车内部的系统级整合。” 本文授权编译自EE Times，版权所有，谢绝转载 本文下一页：Apple想定义汽车内用户接口的野心已经广为人知

相关阅读：
• CES2014开展！看各大厂商发布新品及新策略
• 华为进驻车联网，巨头能否撬动产业变局？
• 发现未来汽车电子方案市场的热点B3Hesmc

{pagination} 对Android来说也是一样；Google打算采用Miracast，一种透过 WiFi Direct 所形成的点对点屏幕录像(screencasting)技术，让Android平台手机上的应用程序能显示在车内的资通讯娱乐系统屏幕上；不过Loop指出，这种方案当然是假设在车内有Wi-Fi讯号。 无疑现在有许多移动装置消费者将设备带进车子内，也重新定义了所谓的“车内资通讯娱乐系统”，但有关汽车与移动装置之间的兼容性问题，也越来越显著。Nvidia汽车市场总监Danny Shapiro在接受EETimes美国版编辑访问时表示：“汽车业者会想测试所有的手机吗？或者是手机业者会想在所有的汽车内做测试？”应该不会。 一系列新的手机应用程序能为汽车驾驶人带来有用的服务，Shapiro举例指出，如寻找停车位的手机应用程序，就能与汽车内的导航系统整合在一起。问题在于，当驾驶人开车的时候，恐怕无法分心去继续注意手机内的应用程序在叙述什么信息。 手机可以被放在车子里的一个支架上，或是与车内显示器已无线或有线方法连结。不过Shapiro表示，只是将手机屏幕映像到车内的显示器上恐怕不是最安全的 解决方案，按照“眼睛看着道路、手握好方向盘”的原则，汽车驾驶人还是需要一种能快速地、免动手、免注视地提供必要信息之用户接口；手机应用程序是会百分之百吸引使用者注意的设计，这汽车上就很危险：“驾驶人需要仅瞥一眼屏幕就能快速做出决定。” Apple想要藉由车用 iOS来定义汽车内装置用户接口的野心已经广为人知，有业界消息指出，该公司打算把Map地图应用程序与Siri声控接口整合在一起，占领汽车中控台。 有一些汽车厂商正在与Apple合作，但Shapiro指出，也有其他业者正开发自己的解决方案，如Audi，正积极让汽车能存取手机上的内容，以及云端 上的实时交通路况与停车位信息。 在另一方面，根据Freescale的Loop之观察，试图打造下一代汽车的厂商们，除了正 仰赖硬件技术实现先进驾驶人辅助系统(ADAS)，也逐渐意识到软件才是支配未来车内资通讯娱乐系统的主角。无论该装置是采用语音或手势识别，能与导航系 统上的地图软件更妥善沟通，或是在汽车与智能手机之间有更好的整合，汽车制造商都需要软件来将所有功能绑在一起。 而如NXP全球汽车市场资深业务与营销总监Drue Freeman所言，即使汽车制造商并不擅长应用程序开发专家，他们对于开发能为自家品牌带来价值的各种应用与生态系统，仍然是非常明智的。 本文授权编译自EE Times，版权所有，谢绝转载 编译：Judith Cheng 参考英文原文：CES 2014 to Spark Android vs. iOS In-Car Battle，by Junko Yoshida

相关阅读：
• CES2014开展！看各大厂商发布新品及新策略
• 华为进驻车联网，巨头能否撬动产业变局？
• 发现未来汽车电子方案市场的热点B3Hesmc

{pagination} CES 2014 to Spark Android vs. iOS In-Car Battle Junko Yoshida Google to announce industry consortium connecting phones with cars MADISON, Wis. — The Android vs. iOS apps battle is coming to the automotive industry in 2014. The fireworks are about to begin between the two software giants, as the automobile platform is becoming the next big thing for app developers traditionally engaged in designing software for mobile phones. Google will come to Las Vegas next month at the International Consumer Electronics Show, ready to roll out the company's response to Apple's iOS in the Car. In addition to Android in the Car, the announcement will involve the formation of an industry consortium and the adoption of communication standards, EE Times has learned. Google's goal, presumably, is to make it easier for developers to design apps for cars. After all, car OEMs aren't exactly known for their skills in developing apps, while no app developers in their right mind would want to develop so many different versions of an app separately -- for Ford, General Motors, BMW, and Toyota. Details are still sketchy. But there is every reason for stakeholders to come together, as the in-vehicle applications have gone digital. Who will control in-car UI? At issues, though, is who will control the user interface for cars -- iPhone apps, Android apps, or carmakers -- and more important, who delivers the best UI in a safe, appropriate mode to drivers. "iOS in the Car is definitely a game changer," said Dan Loop, business development manager, automotive applications processors for Freescale Semiconductors, in a recent interview with EE Times. He explained that the goal of working with a software company like Apple would be to bring iPhone screen, and apps running in iPhones, to the "infotainment" system in a car. For that, "You need system-level integrations in cars." The same applies to Android. Google is planning to use Miracast, a peer-to-peer wireless screencasting standard formed via WiFi Direct, to display apps running on Android phones on an in-car infotainment screen. But of course, Loop noted, that assumes that WiFi signals are present inside a car. There's no question that the mobile devices consumers are bringing into their cars are redefining in-car infotainment. But compatibility issues between cars and mobile devices loom large. In an interview with EE Times, Danny Shapiro, automotive director for Nvidia, asked, "Do carmakers want to test all the phones? Or do phone companies want to test all the cars?" Probably not. A host of new mobile apps can offer services useful to drivers. A parking finder app in your mobile phone, for example, can be integrated with an in-car navigation system, said Shapiro. The hitch is that, while driving, you can't keep consulting your mobile phone to find out what the app says. Mobile phones can be placed in a cradle in a car or connected to an in-car display using either wired or wireless solutions. However, just mirroring a handset screen in an in-car display might not be the safest solution, either, said Shapiro. Under the "eyes-on-the-road, hands-on-the-wheel" principle, drivers probably need a user interface that offers necessary information quickly, handlessly, and sightlessly, Shapiro explained. While "the user interface of your cellphones is designed to get 100 percent of your attention," this is a dangerous scenario in a car, he noted. "Drivers want to just glance down on the screen to make a quick decision." Apple is known for its ambition to define a user interface in cars with its iOS in the Car. There have also been reports that "Apple wants to own your car's console with Maps and Siri integration." Some car OEMs are cooperating with Apple, while others are developing their own approaches. Audi, for example, facilitates access to data on phone, while also allowing access to the cloud with real-time traffic and parking information, said Shapiro. On one hand, automakers in search of next-generation cars are depending on hardware to deliver Advanced Driver Assistance Systems. On the other, they're increasingly aware that software is dictating the future of in-vehicle infotainment systems, observed Freescale's Loop. Whether the product is speech or gesture recognition, better communication with maps on the navigating system, or better integration between a car and a smartphone, automotive OEMs need software to tie it all together. Even if car OEMs aren't exactly experts on apps development, they can be smart about developing "apps and ecosystems that can really add value to their brand experience," said Drue Freeman, senior vice president for global automotive sales and marketing at NXP Semiconductors.