亚洲手机市场：诺基亚强撑，苹果遭蚕食

ABI Research预计，2012年亚洲手机市场有望率先摆脱全球经济疲软的影响，手机销量将以6.9%的年增率增长至6.24亿部。 ABI Research副总裁Jake Saunders表示：“亚洲手机市场有其特性。不仅是韩国和日本等发达市场增长了，如中国、印度尼西亚和印度等国家的手机市场增长幅度也很可观。” ABI Research预估2012年印度手机销量将以11.2%的年增率增长至2.03亿部；印度尼西亚市场则将增长16%至5700万部。 需要注意的是，2011年诺基亚把控着印度手机市场37%的份额，三星、G'Five、Micromax、Karbonn、Spice紧随其后。但在印度尼西亚手机市场，由于三星、RIM、Nexian、HT Mobile、Cross的侵蚀，诺基亚的市场份额仅为21%。 4G是未来趋势，而韩国和日本在这方面已经取得领先。在韩国，运营商如LG U+，SK电信以及KT在2012年初已开始着手4G的商业化服务：开始销售LTE dongles，LTE功能的平板电脑以及智能手机。在韩国手机市场，大批玩家涌入商店签署LTE手机合约，苹果手机因无LTE功能而遭遇市占率滑坡。虽然iPhone在2010和2011年时因被韩国高端有科技概念且购买力极强的群体所接受，取得了很好的销售成绩，但却未跟上LTE的脚步，三星、LG甚至Pantech都在借机蚕食其韩国手机市场份额。 本文下一页：参考英文原文：Nokia Clings to Life in APAC as Indigenous Vendors Grow Share of Handset Market 编译：Mayze Ye

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{pagination} Nokia Clings to Life in APAC as Indigenous Vendors Grow Share of Handset Market The Asian handset market is expected to shrug off the global economic malaise and deliver growth in the range of 6.9% year on year, reaching 624 million by the end of 2012. “The Asian handset market has a lot going for it”, said Jake Saunders, VP for forecasting at ABI Research. The growth is not just coming from developed markets like Korea and Japan but also China, Indonesia, and India. ABI Research estimate 203 million handsets will be sold in India in 2012 for an 11.2% growth YoY; while Indonesia should notch up 57 million handsets, and 16% growth in the same time-frame. While Nokia clung onto 37% market-share in India in 2011, Samsung, G'Five, Micromax, Karbonn, and Spice are not far behind. In Indonesia, Nokia’s market-share shrank to 21% as Samsung, RIM, Nexian, HT Mobile, and Cross made inroads. 4G is very much taking hold, with Korea and Japan gaining the lead. In Korea, operators LG U+, SK Telecom, and KT commenced commercial services in early 2012. The operators are selling LTE dongles, LTE-enabled tablets, and also smartphones. This is one market where Apple is starting to see a reversal in fortunes as Korean prosumers pile into stores to sign up for LTE subscription plans. Apple’s iPhone sold well in 2010 and 2011 with a discerning and tech-aware Korean buying public, however, in lieu of a LTE-capable iPhone, Samsung, LG, and even Pantech, have been able to pick up additional sales volume.