你的供应链准备好接受挑战了吗？

这个问题值得反复问：与竞争对手相比，你的供应链做好竞争准备了吗？你的最大创新与最新产品可能是开创性的，对手正在研发的产品可能难以匹敌你即将推出的产品。但如果没有世界一流的供应链——敏捷、成本低、可靠性高、具有全球竞争力并得到伙伴公司的支持，那么推出既能赚钱又能赢得市场份额的产品的梦想，将只能是梦想而已 最佳生产商已不再比拼产品，甚至不再与对手的研发团队比拼创新能力。领先于竞争对手需要更加犀利的手段，这些手段都可以在“供应链”下面找到。尤其是在高科技产业，厂商的供应链，以及厂商为了保持优势而愿意投入多少资金，正在成为决定输赢的更加重要的因素。 以前只有OEM厂商努力为市场带来灵活的供应链。而现在，所有高科技领域都在试图赋予供应链系统独特的致胜特点。在最近进行的电子产业采访中，元件供应商、分销商、OEM厂商、合同制造商甚至独立设计公司都证实，内部供应链组织的地位已经被提到最高，因为苹果等公司的成功秘笈大家都已知晓。 意法半导体的公司基础设施与服务执行副总裁Otto Kosgalwies最近向我们表示，重视打造出色的供应链，是“向客户展示你致力于向其提供服务”的诸多方式之一 例如，我们从不放松质量要求，尽管我们知道自然灾害引发的问题难以避免。如果你遇到问题，并且成功地解决了问题，就会加深与客户之间的关系。但只有你平时就有准备，而且供应链也做好了灾难管理的准备，才能克服问题。 自然灾害在电子产业中被视为极端风险，但仍会发生，并造成破坏性后果。比如去年发生的日本地震与海啸和泰国洪灾，给硬盘市场造成惨重打击。目前越常遇到的挑战，也是比较寻常的挑战，尽管也可能给企业造成破坏性后果，比如飓风。理解这些挑战的厂商正在采取措施，使其供应链避免这些风险，或者至少对意外问题做好更加充分的准备。这些企业也在建立反应系统，使其具备最佳企业的支持业务所应具备的一切特点。 哪些特点使得一家企业的供应链比对手的更具竞争力？为了回答这些问题，EBN和安富利在这个网站上合作推出了Velocity频道，并给予供应链问题以更多关注，因为这些问题影响着高科技产业。安富利是全球最大的元件分销商与系统集成商之一，一直在积极帮助企业理解具有活力的供应链体系的重要作用。安富利提供众多供应链支持服务，其中有些我们将在未来的报告中详细介绍。 现在，我们还是回到如何使供应链具有竞争力的主题上面。对近期产业报告的研究证实，高管、专家、采购与制造专业人士和许多学者都认为，有些因素可以帮助企业在市场中脱颖而出。我们把这些因素提炼成了一个清单，EBN编辑、分销商和业内高管未来一个月将在本网站对其加以讨论。 ● 灵活性/适应性/弹性/响应能力 ● 有效的风险管理/降低风险 ● 能力与速度 ● 不断改善/精干/TQM ● 可持续性 ● 一致性 ● 战略契合 ● 库存优化 ● 利益相关者合作 ● 全球/战略性布局 ● 正向与逆向物流 ● 安全性 ● 创新 ● 简洁 请告诉我们你对这个清单的想法。你可以在这里发表评论，提出新的因素。我们乐于听到你的意见。 编译：Luffy Liu 本文授权编译自EBN Online，版权所有，谢绝转载 本文下一页：参考英文原文：Is Your Supply Chain Ready to Compete?

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{pagination} Is Your Supply Chain Ready to Compete? Bolaji Ojo The question is worth repeating: Matched against the competition, is your supply chain ready to compete? Your greatest innovation and latest products may be groundbreaking, and nothing that rivals have in the pipeline may come close to matching what you are ready to unveil. But without a world-class supply chain that is supple, cost-efficient, highly reliable, globally competitive, and supported by similarly motivated partners, the dreams of a profitable, marketshare-winning product will remain just that -- a dream. Best-in-class manufacturers no longer match products against products or even innovation engines against a rival's R&D operation. Staying ahead of the competition requires much sharper tools, all of which can be found grouped together under the "supply chain" umbrella. In the high-tech industry in particular, winners and losers are increasingly being determined by the efficiency of a company's supply chain and the investments it is willing to make to retain an edge. OEMs once were the only ones concerned with bringing a flexible supply chain to market. Nowadays all segments of the high-tech sector try to fashion supply chain systems with the distinct characteristics needed to win. In recent interviews across the electronics landscape, component suppliers, distributors, OEMs, contract manufacturers, and even independent design firms have confirmed that internal supply chain organizations have been elevated to apex status as the secret sauce for companies like Apple Inc. (Nasdaq: AAPL) has become clear. Your focus on supply chain excellence is one of the ways you "demonstrate to the customer that you are committed to serving them," Otto Kosgalwies, executive vice president of company infrastructures and services at STMicroelectronics NV (NYSE: STM), told us recently. For instance, we never compromise on quality, even though we know problems caused by natural disasters will arise. If you have a problem, and you manage it well, you deepen the relationship with the customer. But you can only deal with the problem if you are prepared and your supply chain is primed for disaster management. Natural disasters are viewed as extreme risks in the electronics industry, but they happen nonetheless with devastating consequences, as demonstrated by last year's earthquake and tsunami in Japan and the flooding in Thailand that savaged the hard disk drive market. The more frequent challenges nowadays are also quite mundane, though they can be as devastating to the enterprise as a hurricane. Companies that understand these challenges are implementing measures that make their supply chains immune to the risks or at least better prepared to manage unexpected problems. They are also building responsive systems with everything a best-in-class enterprise would require in its support operation. What characteristics make one company's supply chain more competitive than a rival's? Partly in an attempt to answer questions like these, EBN and Avnet Inc. (NYSE: AVT) have partnered to launch the Velocity channel on this site and devote more attention to supply chain issues as they impact the high-tech industry. Avnet, one of the globe's biggest components distributors and systems integrators, has been at the forefront of helping companies understand the crucial role of a vibrant supply chain system. It offers numerous supply chain support services, some of which we will detail in future reports. For now, however, I would like to return to the subject of what makes a supply chain competitive. A review of recent industry reports confirmed the elements that executives, experts, purchasing and manufacturing professionals, and many in academia believe can help a company distinguish itself in the marketplace. We distilled these elements into a list of factors that EBN editors, contributors, and industry executives will be discussing on this site over the next month. Agility/adaptability/flexibility/responsiveness Effective risk management/mitigation Competency and speed Continual improvement/lean/TQM Sustainability Consistency Strategic fit Inventory optimization Stakeholder collaboration Global/strategic footprint Forward and reverse logistics Security Innovation Simplicity Let us know what you think of the list. You can suggest new factors by commenting on these pages. We would like to hear from you.