北美电子制造商完成整顿，恢复利润

根据一项以北美制造商为对象的调查，大多数电子制造商都已完成业务的整顿并恢复利润，从经济衰退(2008年)中复苏的速度快于汽车制造与工业领域的同业。 该项由管理顾问机构Accenture所执行的调查也显示，高科技制造商已经找到提供与产品线相关之新服务的方法，这些新兴服务项目越来越被视为制造商传统业务的互补，让他们能为产品增添附加价值。 调查发现，电子制造商在经济衰退后的获利能力，与其它领域的消费性产品业者相当，而且超越汽车与工业领域的同业。受访的电子制造商有55%以上表示，他们的获利能力甚至超越了经济衰退之前的水准。 此外还有15%的受访制造商预期，会在今年恢复2008年以前的获利水准。Accenture表示，电子制造商恢复获利的关键因素，是有越来越多业者开始提供产品安装、维修等服务；有高达七成的受访厂商表示，他们有提供搭配产品的增值服务。 但电子制造商也表示，他们对于未来客户需求的不确定感，更甚于其它制造业领域。“对电子与高科技制造商来说，若要降低对未来客户需求的不确定感，需要更机动、更有弹性地充分利用其供应链。”Accenture电子与高科技业务部门顾问Greg Andrews表示。 Andrews指出，除了要更加着重附加服务，电子制造商也需要将新兴网络科技与其制造部门进行整合；制造业专家表示，新兴的云端服务是能为北美制造商提升产品附加价值、降低营运成本并提升全球竞争力的利器。 在此同时，汽车、医疗照护与航天领域的制造商则面临越来越大的产品上市时程压力；对此Accenture另一位顾问Richard Bergmann表示，因此这些正试图将高分辨率显示器等技术整合到新产品的制造商们，必须更努力缩短产品制造周期。 Bergmann指出：“具备适应力、成本效益的全球性制造网络，不只能改善业者的财务表现，也能有助于对变化快速的市场需求做出反应。” 编译：Judith Cheng 参考英文原文：Electronics manufacturers emerging from recession，by George Leopold

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{pagination} Electronics manufacturers emerging from recession George Leopold WASHINGTON – Electronics manufacturers who have retooled their operations to boost profits are emerging from the recession faster than their counterparts in the automotive and industry sectors, according to survey of North American manufacturers. High-tech manufacturers also have found ways to provide new services related to their products lines, according to the survey by management consultant Accenture. These emerging services are increasingly seen as a complement to manufacturers’ traditional product business, allowing them to add value to the product lines. Post-recession profitability among electronics manufacturers is keeping pace with other sectors like consumer products and is outpacing automotive and industrial sectors, the survey found. More than half (55 percent) of electronics manufacturers surveyed said they have surpassed pre-recession profitability levels. Another 15 percent of manufacturers surveyed expect to reach pre-2008 profitability levels this year, Accenture found. A key reason for the return to profitability is that electronics manufacturers are increasing providing services like installation and maintenance of their products. Seventy percent of respondents said they are offering these value-added services with their product lines. Still, electronics manufacturers said they are more uncertain about future customer demand than other manufacturing sectors. “For electronics and high-tech manufacturers to address their high levels of uncertainty about future customer demand, they need to better leverage their supply chains by making them more dynamic and flexible,” said Greg Andrews of Accenture’s Electronics and High-Tech group. Along with a greater emphasis on complementary services, Andrews said manufacturers need to integrate their manufacturing operations with emerging networking technology. Manufacturing experts have been touting emerging “cloud-enhanced services” as a way for North American manufacturers to add value to their products, reduce operating costs and become more competitive in global markets. Meanwhile, manufacturers in a range of sectors from automotive, health care, aerospace and avionics are under growing time-to-market pressures. Hence, said Accenture’s Richard Bergmann, manufacturers seeking to integrate technologies like high-resolution displays into new products must strive to reduce production cycle times. “An adaptable, cost efficient global manufacturing network not only improves financial performance, but can help respond to fast changing market demands,” Bergmann said.