你一年会拍几张照片?500、1,000还是3,000?还有一个更重要的问题是:你怎么处理它们?可能是会依依不舍地存在SD卡里面,更勤劳一点,可能会把它们烧进光碟片或是上传到Facebook…还是,老天保佑,你会把照片冲印出来吗?
以上都是影响市场的变数;快速变化的消费者行为无疑会影响整个电子产业──让NAND闪存销售量、Facebook的服务器数量,以及智能手机、数码相机需求都增加。虽然Facebook曾经对资料库内的照片数量含糊其辞,但在2012年首次公开发行前的募股说明书上透露,该网站每日有2.5亿张照片上传;现在Facebook已经收购了Instagram,我确信该数字应该更高。事实上,Facebook今日是全世界最大的照片图库。
我会提起这个话题是因为在日本产经新闻(Nikkei)上读到了一篇有趣的文章,指出富士(Fujifilm)正试图振兴照片冲印市场;该文还引述了Photo Market所做的一项调查,显示日本消费者已经越来越少使用照片冲印,在2011年,日本市场照片冲印数量已经较十年前减少了37%,来到65.75亿张,但奇怪的是,该数字在2012年增加了1.2%。
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显然富士是想以这样薄弱的成长数据(甚至可以忽略不计),做为重新投资相片冲印硬体与服务的理由;在这个数位时代,富士仍未看清现实吗?需要澄清的是,富士是一家成功多角化经营的公司,其大多数营收来自于文件(如印表机、大量列印服务等办公室产品)以及资讯(医疗系统、医药以及生命科学)业务,其相片与电子成像业务在截止于3月底的财务年度中,仅贡献其整体营收的13%。
富士的照片成像(如冲印材料)业务表现还不错,但该公司表示,其电子成像业务因为整体市场对小型数码相机的需求衰减而经营惨澹;在这种情况下,富士打算赌上一把,认为消费者将会对相片冲印出现大量需求,并因此让该公司相关业务有所突破。
本文授权编译自EE Times,版权所有,谢绝转载
本文下一页:照片整理除了需要时间与耐心,可能也需要一些人情味
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• Sony世界摄影大奖得主公布
• 富士胶片进入光伏电池行业3Z0esmc
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恩…其实你可以说我老古板,我也是喜欢冲印相片的人之一。数码化让很多消费者永远摆脱了那些塞满旧照片、让他们不知该如何处理的鞋盒;但即使来到了数码时代,同样的混乱还是会出现,淘汰不好的照片(可称之为“编辑”)或是明智地进行照片分类,都很需要时间与耐心──可能也需要一些人情味。
富士所推出的“年度相簿”服务确实很吸引人,根据日经新闻引述该公司高层表示:“使用该服务的人数暴增。”使用者只要将其影像资料拿到富士的门市,店内的冲印机就能从大量的影像中:“在五分钟内自动筛选出对焦清晰或是显示人们笑容的照片,并制作出年度相簿。”我知道有类似的数码化服务,例如Facebook的某个应用程式,就能为使用者自动筛选一年中所上传、最多人按“赞”的照片,并产生一个相簿。
无论是那种方法,自动化的相片编辑程序都省略大多数消费者宁愿省略的头痛过程;但这个生意能否兴隆,还是得看你是否仍愿意将数码相片冲印出来,让它们成为实体纪念品。你是怎么处理你的那些照片?相信各位一定有许多具创意且条理分明的作法,欢迎分享!
本文授权编译自EE Times,版权所有,谢绝转载
编译:Judith Cheng
参考英文原文:What Do You Do With Hundreds of Pix You Take?,by Junko Yoshida
相关阅读:
• 诺基亚Lumia 1020让卡片相机无路可走
• Sony世界摄影大奖得主公布
• 富士胶片进入光伏电池行业3Z0esmc
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What Do You Do With Hundreds of Pix You Take?
Junko Yoshida, Chief International Correspondent
MADISON, Wis. -- How many photos do you take in a given year? 500? 1,000? 3,000? More importantly, what you do end up doing with them?
You might leave them languishing in your SD card. If you're a little more energetic, you could burn them on to a CD or upload them to Facebook. Or -- God forbid, are you still ordering prints?
These are all variables that influence the market. Rapidly changing consumer behaviors are certain to effect the electronics industry -- increasing NAND flash sales, Facebook's servers, and demand for smartphones and digital still cameras.
Though Facebook has been somewhat coy about how many photos it's amassing in its database, the company did disclose in its pre-IPO prospectus in 2012 that it had "250 million photos uploaded per day." Now that Facebook has acquired Instagram, I'm sure that number is much higher. In fact, Facebook today has arguably the world's largest photo library.
I bring this up because I came across an interesting article this morning in Nikkei, Japan's economic journal (registration required), that says Fujifilm Corp. is trying to revive the print photograph. The article cites a survey by Photo Market that shows declining use of photo prints among Japanese consumers. In 2011, the number of photo prints shrank 37 percent from a decade earlier to 6.579 billion. Curiously, though, they rose 1.2 percent in 2012.
Denial?
Fujifilm is apparently banking on that tenuous uptick (one might call it negligible) as justification to reinvest in photo hardware and services. In this digital age, is Fujifilm in denial?
Just to be clear, Fujifilm is a well-diversified company that gets the bulk of its revenue from its document (office products like printers and production services) and information (medical systems, pharmaceuticals, and life sciences) businesses. Its photo and electronic imaging business generated only 13 percent of its total revenue in the fiscal year that ended in March.
Photo imaging (i.e., print materials) is doing fine, but the company says its electronic imaging business is struggling due to a decline in overall demand for compact digital cameras.
Against that backdrop, this bet on a reversal that will have consumers clamoring for their photos to be printed won't exactly make or break the company's businesses. And yet, call me old-fashioned, but I sort of like the idea of printing photos.
Of course, everyone who is married has a wedding album, but whatever happens to the pictures we take the rest of our lives?
Clearly, going digital frees many consumers forever from that dreaded shoebox full of old photos they don't know what to do with. And yet the same sort of chaos appears to prevail even in the digital age. Weeding out bad pictures (it's called editing) and intelligently sorting things out does require time and patience -- and possibly a human touch.
Year Album service
I did find it fascinating that Fujifilm has rolled out a Year Album service. "The popularity of the service is skyrocketing," a company official told Nikkei. Users take their image data to a Fujifilm shop. Working from a huge volume of images, the printer in a shop "can automatically select pictures that are in focus or show people smiling and create a yearly photo album in as little as five minutes."
I know of similar services done digitally. One Facebook app, for example, automatically picks the most Liked photos you uploaded during the year and creates an album.
Either way, the editing process is automated, avoiding a painful process most average consumers would rather avoid. But then, the issue remains whether you prefer printing them out to keep them as a physical memento.
I want to hear how you sort and archive your own photos. Engineers have a reputation for being both inventive and organized. If that's true, there are probably a lot of interesting (and quirky) solutions out there, so spill.
责编:Quentin