编按：近日，EE Times-China在深圳举办了无晶圆厂(fables) CEO论坛暨颁奖活动，EE Times美国版前主编，现任首席国际记者的吉田顺子（Junko Yoshida）也参加了活动。会后，像大部分来到深圳的外国人士一样，她也去逛了一圈华强北，并写了这么一篇图文并茂的游记。面对多如牛毛的中国手机品牌，顺子姐姐被雷到了……
你可能知道华为、中兴、联想和酷派这些中国智能手机品牌，但你知道科特、魅族、四季风、ThL和卓普吗？
中国智能手机市场快速增长，涌现出这么多新手机品牌并不令人意外。毕竟，中国人喜欢追逐热点市场。
中国仍然存在所谓的白牌(即山寨)厂商。他们利用标准化元件组装产品，然后向运营商、OEM/ODM甚至灰市销售。现在，一些非品牌本地手机设计公司变得更加聪明，纷纷调整商业模式并向食物链高处前进。
这些新品牌的目标仍然是国内市场。但必须注意，厂商不仅是在智能手机上贴上自己的品牌。他们努力按照苹果专卖店的样式打造具有独特品牌的完整店铺，而不是在拥挤的零售商店出售手机。大多数智能手机都通过零售商店销售。
我说的店面，是指深圳华强路的一个小房间，与曼哈顿和帕洛阿尔托的苹果专卖店根本不是一个概念。而且，中国厂商打出了一个新标语：品牌至上。
谁是中国智能手机市场中的领先者？(出货量份额)
Source:IHS iSuppli Research, August, 20124kzesmc
科特、魅族、四季风、ThL和卓普，其中许多是最近12个月才出现的品牌，距离IHS iSuppli公司的中国10大品牌排行榜还有很远的距离。但是，这些后起之秀很有魄力，许多已推出了5英寸屏幕的智能手机。
这是我们最近考察深圳消费电子市场发现的一些情况。
深圳欢迎你
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本文授权编译自EE Times，版权所有，谢绝转载
本文下一页：我们从哪里开始？
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• 科通芯城来袭，华强北遭遇强劲对手
• 白牌威武，华强北出现全志A10方案“手机本”
• 一个美国人在华强北的一天4kzesmc
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我们从哪里开始？
考察路线从深圳华强北路开始。
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华强
这是全球闻名的华强电子市场，这里可以买到用于生产原型或DIY的任何产品：电缆，元件，芯片。
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赛格广场
赛格广场就在华强路对面，里面有许多销售电子元件的店铺，但以系统为主。
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本文授权编译自EE Times，版权所有，谢绝转载
本文下一页：5英寸屏幕手机！
相关阅读：
• 科通芯城来袭，华强北遭遇强劲对手
• 白牌威武，华强北出现全志A10方案“手机本”
• 一个美国人在华强北的一天4kzesmc
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四季风？
沿着华强路向南走，可以看到更多的品牌智能手机店面。四季风是新出现的智能手机品牌之一。
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5英寸屏幕
不，这不是三星Galaxy SIII。四季风的最新款N899基于安卓4.0，配备5英寸屏幕。
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科特
科特也是一个新的智能手机品牌，在华强路有自己的店面。
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本文授权编译自EE Times，版权所有，谢绝转载
本文下一页：这是平板电脑
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• 科通芯城来袭，华强北遭遇强劲对手
• 白牌威武，华强北出现全志A10方案“手机本”
• 一个美国人在华强北的一天4kzesmc
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另一款5英寸屏幕手机！
科特KT998屏幕也是5英寸。这款智能手机最初定价是250美元，已降到220美元。
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店面内部
店面可能很窄，但有足够的深度来展示科特的系列智能手机型号。
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这是平板电脑
科特还销售一款媒体平板，定价是190美元。注意，产品介绍上写的是采用联发科技的应用处理器MTK6575 (Cortex A9 1.0 GHz).。
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本文授权编译自EE Times，版权所有，谢绝转载
本文下一页：3D智能手机
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• 科通芯城来袭，华强北遭遇强劲对手
• 白牌威武，华强北出现全志A10方案“手机本”
• 一个美国人在华强北的一天4kzesmc
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3D智能手机
在卓普的摊位，最突出的是一款3D智能手机ZP 200。可能裸眼观看3D内容。
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卓普的配置参数
这是卓普3D智能手机的配置参数。报价是250美元。
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ThL
ThL是另一个新出现的中国智能手机品牌。ThL W1配备双核Cortex-A9，采用安卓4.0，4.3英寸屏幕，分辨率是960 x 540 (QHD)
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本文授权编译自EE Times，版权所有，谢绝转载
本文下一页：魅族&酷派
相关阅读：
• 科通芯城来袭，华强北遭遇强劲对手
• 白牌威武，华强北出现全志A10方案“手机本”
• 一个美国人在华强北的一天4kzesmc
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魅族
魅族智能手机在中国以外实际上没有什么名气。它的MX手机(其商店展示的型号，采用Flyme 1.0操作系统(相当于安卓4.0))，配备三星Exynos 4212处理器(双核Cortex-A9，1.5 GHz)。采用4英寸屏幕，分辨率是960 x 640。
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酷派
你可能听说过酷派，据IHS iSuppli，酷派现在是中国第三大智能手机品牌。这款手机是TD-SCDMA/GSM手机，采用5英寸屏幕。
4kzesmc
本文授权编译自EE Times，版权所有，谢绝转载
本文下一页：出货量&平均销售价格
相关阅读：
• 科通芯城来袭，华强北遭遇强劲对手
• 白牌威武，华强北出现全志A10方案“手机本”
• 一个美国人在华强北的一天4kzesmc
{pagination}
中国智能手机出货量
(单位：百万部)
注意今年TD-SCDMA手机大发展。
Source:半导体应用联盟4kzesmc
智能手机、芯片组的平均销售价格
2012年下半年，超低端智能手机开始涌入中国智能手机市场。
Source:Deutsche AG/香港4kzesmc
本文授权编译自EE Times，版权所有，谢绝转载
参考英文原文：Slideshow: New (Chinese) handsets you’ve never heard of，by Junko Yoshida
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• 科通芯城来袭，华强北遭遇强劲对手
• 白牌威武，华强北出现全志A10方案“手机本”
• 一个美国人在华强北的一天4kzesmc
{pagination}
Slideshow: New (Chinese) handsets you’ve never heard of
Junko Yoshida
Huawei, ZTE, Lenovo and Coolpad are the Chinese smartphone brands you probably know. But what about Kente, Meizu, SGiFe, ThL or Zopo?
SHENZHEN, China – Huawei, ZTE, Lenovo and Coolpad are the Chinese smartphone brands you probably know. But what about Kente, Meizu, SGiFe, ThL or Zopo?
As the Chinese smartphone market surges, few should be surprised to see so many new brands popping up. After all, the Chinese like nothing better than a hot market.
So-called white box vendors (or "Shanzai," as they are sometimes called, even though it sounds derogatory) still exist in China. They assemble products from standardized parts and sell them to operators, OEMs/ODMs or even to the gray market. Now, some of the non-branded, local mobile handset design houses are wising up, changing their business model and moving up the food chain.
The target for these new brands remains domestic. But it’s important to note that vendors are not just slapping brand names onto generic smartphones. They’ve made a conscious effort to create a whole storefront with a unique brand, a la, the Apple Store, rather than selling in crowded retail shops where a vast array of smartphones are sold.
When I say storefront, I mean a cubbyhole on Huanqiang Road here, nothing like the sleek Apple stores in Manhattan and Palo Alto. Still, Chinese manufacturers have a new slogan: Branding matters.
Who leads China smartphone market? (% share based on unit shipment)
(Source: IHS iSuppli Research, August, 2012)
New brands like Kente, Meizu, SgiFe, ThL and Zopo – many of which have emerged in the last 12 months – have a ways to go before they can crack IHS iSuppli’s Chinese Top Ten. Nonetheless, these upstarts are thinking big, and many already offer a 5-inch-screen smartphone.
Here's what we found during a recent tour of Shenzhen's consumer electronics outlets.
Welcome to Shenzhen
Where do we start?
The tour starts at Huanqiang North Road in Shenzhen.
Huanqiang
Here’s the world’s famous electronics market on Huanqiang Road, where you can buy anything — cables, components, chips that you need for prototyping or for DIY projects.
Saige
The Saige building located just across the street from Huanqiang, houses vendors selling electronics components, but the emphasis is on systems.
SGiFe?
Walk south down the Huangiang Road and you begin to see more branded smartphone store fronts. SGiFe is one of the new smartphone brands.
5-inch screen
No, this is not Samsung’s Galaxy SIII. SGiFe’s newest N899, based on Android 4.0, comes with a 5-inch screen.
Kente
Kente is another new smartphone brand, now with its own store on Huanqiang Road.
Another 5-inch screen!
Kente’s KT998 also features a 5-inch screen. The smartphone, originally priced at $250, is marked down to $220.
Inside the store
Storefront may be narrow. but they have enough depth to showcase a range of Kente’s smartphones models.
Here come the tablets
Kente also sells a media tablet. This one is priced at $190. Notice that its flyer says it features MediaTek’s apps processor, the MTK6575 (Cortex A9 1.0 GHz).
3-D smartphone
At Zopo’s entrance, most prominently showcased is a 3-D smartphone, the ZP 200. Presumably, you can watch 3-D with the unaided eye.
Zopo's spec
Zopo’s 3-D smartphone specification is shown here. The price quoted here is $250.
ThL
ThL is another new Chinese smartphone brand. The model ThL W1 features dual-core Cortex-A9, running on Android 4.0, a 4.3-inch screen at 960 x 540 (QHD) resolution.
Meizu
The Meizu smartphone is virtually unknown outside Chine. Its MX model (shown on display at its store runs on an OS called Flyme 1.0 (equivalent to Android 4.0) and features Samsung’s Exynos 4212 processor (dual core Cortex-A9 at 1.5 GHz). It has a 4-inch screen with 960 x 640 resolution.
Coolpad
You may have heard of Coolpad, now ranked as the third largest smartphone brand in China, according to IHS iSuppli. This one, a TD-SCDMA/GSM phone, also includes a 5-inch display.
Chinese smartphones shipments
(Millions of units)
Source: Semiconductor Application Union
Notice the huge increase for TD-SCDMA phones this year.
Average selling prices for smartphones, chip sets
Source: Deutsche AG/Hong Kong
Ultra low-end smartphones have started flooding China's smartphone market during the second half of 2012.
责编：Quentin
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