德州仪器在一个多月以前宣布其OMAP产品线将重新把重点放在嵌入市场,现在另一只鞋终于落地。德州仪器周三(11月14日)表示,将在全球裁减约1700个岗位,这属于其先前披露的业务调整范围。该公司此前宣布,计划把OMAP产品线研发重点重新放在嵌入式系统市场,不再专注于智能手机与平板电脑。
德州仪器高管9月份曾表示,将把OMAP应用上面的研发投资集中在嵌入市场。他们表示,该产品线在嵌入市场有机会夺得更大的市场份额。德州仪器估计,嵌入市场规模达180亿美元。
德州仪器调整OMAP业务重点让许多人感到意外,因为该产品已经获得许多令人瞩目的设计订单。但分析师,尤其是市场调研公司Forward Concepts的分析师Will Strauss,认为智能手机的趋势是把应用处理器与基带处理器集成起来,由于德州仪器几年前就已开始逐步停止开发基带技术,所以难以跟上这种趋势。
当时,德州仪器还注意到,主导智能手机与平板电脑市场的苹果与三星,都是自己设计应用处理器,从而压缩了OMAP的有效市场。
Strauss在德州仪器周三宣布了相关计划后接受采访,他表示,预期德州仪器在调整OMAP发展方向后将会裁员。
“我们当时就知道,裁员的斧子就要落下。这是必然的,” Strauss表示,“他们的市场萎缩,但其业务规模却相当膨胀。”
但Strauss表示,对于裁员之多感到意外。他在德州仪器周三宣布相关计划之前就表示,确信德州仪器会考虑把OMAP部门整个卖掉或者部分出售。“德州仪器行事风格通常比较细腻,”Stauss表示,“然而,毕竟他们的总体市场目前每况愈下。”
本文授权编译自EE Times,版权所有,谢绝转载
本文下一页:找不到买家怎么办?
相关阅读:
• TI推70美元嵌入式平板,击破亚马逊收购移动业务传闻
• 没有基带的OMAP能撑多久?TI重新调整AP策略
• 中国为何孕育不出TI这样的企业?HuWesmc
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没有买家
尽管有传言称亚马逊正在进行磋商,准备收购该部门,但Strauss认为,没有一家厂商有购买OMAP的动机。亚马逊在其Kindle Fire与Kindle Fire HD平板电脑中使用OMAP。
Strauss 表示:“德州仪器能提供其它厂商不能提供的东西吗?OMAP只是多个应用处理器解决方案之一而已。还有其它替代方案。”尽管他还表示,OMAP在智能手机与平板电脑领域的市场份额大于竞争对手。
德州仪器没有披露裁员计划的细节。该公司表示,预计这次裁员从2013年底开始可以每年为公司节省大约4.5亿美元。该公司表示,将在第四财季提列3.25亿美元的裁员费用。
“我们对于裁员感到非常难过,因为这会影响到我们所关心的人,”德州仪器负责嵌入处理业务的高级副总裁Greg Delagi在声明中表示,“德州仪器将向涉及到的员工提供与补偿、福利及求职相关的一系列帮助。”
Delagi还重申,德州仪器调整其OMAP处理器与无线连接产品线,使之专注于嵌入市场,时机相当不错。他说:“新的嵌入应用浮现,存在广泛的客户群,发展势头已经在增强,我们在这些领域的行动正在加快。”
编译:Luffy Liu
本文授权编译自EE Times,版权所有,谢绝转载
参考英文原文:TI cuts 1,700 jobs in OMAP shift, by Dylan McGrath
相关阅读:
• TI推70美元嵌入式平板,击破亚马逊收购移动业务传闻
• 没有基带的OMAP能撑多久?TI重新调整AP策略
• 中国为何孕育不出TI这样的企业?HuWesmc
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TI cuts 1,700 jobs in OMAP shift
Dylan McGrath
SAN FRANCISCO—Texas Instruments Inc. said Wednesday (Nov. 14) it will cut about 1,700 jobs worldwide as part of a previously disclosed plan to re-target R&D for its OMAP product line at the embedded systems market, away from smartphones and tablets.
Executives from TI (Dallas) said in September that the company would shift its R&D investment on the OMAP applications processor to focus on the embedded market, where they said the product line has an opportunity to capture a greater share of what it estimates to be an
18billionmarket.TheannouncementthatTIwouldrefocusOMAPcaughtmanyoffguardbecausetheproducthadnotchedanumberofhigh−profiledesignwins.Butanalysts,particularlyWillStraussofForwardConcepts,saidthetrendinsmartphonesistowardintegrationoftheapplicationsprocessorandbasebandprocessor—atrendTIcan′tkeepupwithbecauseitbeganphasingoutitsbasebandtechnologyyearsago.Atthetime,TIalsonotedthatAppleInc.andSamsungElectronicsCo.Ltd.—whichtogetherdominatethesmartphoneandtabletmarkets—designtheirownapplicationsprocessors,leavinglessofanavailablemarketforOMAPtocompetein.InaninterviewfollowingTI′sannouncementWednesday,StrausssaidhewasexpectingTItocutjobsafterchangingcoursewithOMAP."Weknewthehatchetwascomingdown.Ithadto,"Strausssaid."Theyhadabloatedoperationthereforthereducedmarketthattheywerefacing."ButStrauss—whosaidhewascertainTIexploredthepossibilityofsellingallorpartoftheOMAPdivisionpriortoWednesday′sannouncement—saidhebuthewassurprisedbythenumberofjobseliminated."TI′swayisusuallymoresubtle,"Stausssaid."Butthenagain,we′vegotanoverallmarketthatisheadeddownrightnow."NobuyersThoughrumorshadsurfacedthatAmazon—whichusesOMAPinitsKindleFireandKindleFireHDtablets—wasindiscussionstoacquirethedivision,StrausssaidthemotivationforanyvendortobuyOMAPjustwasn′tthere."WhatcouldTIofferthatothersdon′thave?OMAPisjustoneofseveralsolutionsforapplicationsprocesssors.Thereareotheralternatives,"Strausssaid.ThoughheaddedthatOMAPhadabiggersliceofthemarketthancompetitorsinsmartphonesandtablets.TIdidnotprovideaspecificbreakdownofthejobcuts.Thecompanysaiditexpectsthecutstosavethecompanyabout450 million per year, beginning at the end of 2013. The company said it expects to take charges as the result of the cuts of about $325 million in the fourth quarter.
"These job reductions are something we do with a heavy heart because they impact people we care deeply about," said Greg Delagi, senior vice president of embedded processing at TI, in a statement. Delagi said TI would provide the affected employees with a range of assistance related to compensation, benefits and job search."
Delagi also reiterated that TI has a great opportunity to reshape its OMAP processor and wireless connectivity product lines to concentrate on embedded markets. "Momentum is already building with new embedded applications and a broad set of customers, and we are accelerating our efforts in these areas," he said.
责编:Quentin